Hangry

Connecting Restaurants and Users in Zürich

Hangry - online food delivery app

An app that allows you to (pre)order food and you can pick it up without waiting or queuing in a restaurant or a food truck.

Hangry Brand Identity Sofia Moraes

About the project

The project was about creating the identity of the website/app were people had the possibility of locating a restaurant, place an orders, pay and setup pickup time and order tracking. In the same way restaurants had the chance to register, administrate their profile, manage their content, orders, payments and analytics.

Building the identity

Was defined after studying the target group and personas, which will be: the cheerful city person, the young families and retirees receding in the area of Zurich.

Wohlgensinger Sofia Moraes Design

At the first stage we focus on developing the logo, branding, tone and color palette for further testing before developing the wireframe and UI of the app.

Color Palette

Was defined after studying the target group and personas, which will be: the cheerful city person, the young families and retirees receding in the area of Zurich.

After researching the market, mood and tendencies, decided to sketch 3 concepts together with Logo, color palettes and logotypes.

The three concepts were tested on Usability Hub to be able to reach the final election.

It was included a small one-pager design for potential clients.

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