La Balm is a line of high quality handcrafted skincare products. Based in California, offers small-batch, organic and wildcrafted body care that uses 100% natural and plant-based ingredients.
The strategy was to design the visual identity and packaging that would adopt a distinctive language from traditional cosmetic brands, focusing on promoting a more natural and simple lifestyle.
Inspired by: Love | Happiness | Sharing the good stuff
Simple and minimal, allowing the brands' spirit and modern vibe shine.
The client wanted a palette that was bright and fun. I picked a main colour for each pack then mixed up the remaining colours as accents across the range.